about us
From humble beginnings in Denmark to global success stories. VERO MODA is the BESTSELLER Group’s first fashion label that, since its foundation in 1987, has grown into one of the leading brands in the high-volume market.
We started with an unwavering idea to make clothes that would transform everyday-wear from ordinary to modern, elevated essentials. And so, we did. With a shared mission and a clear brand image, we continue to follow that path today — yet, always evolving and finding new ways with adaption and newness in mind.
Our commitment to good quality, authenticity and always looking forward are promises that are well engraved into our brand DNA — paving the way for us to transform ideas and visions into reality. Over time, this has given us one of the leading high-street contemporary voices.
The VERO MODA consumer is defined — not by age — but by lifestyle and a confident mindset. A group of individuals with their own preferences and identity. They recognise themselves in each other yet remain true to their own unique ways of expression.
Their choice of wardrobe is a way of self-expression, and through that, they uplift and encourage others.
We understand the shift in consumer needs — the next generation. They know themselves and demand better and more. Our ability to serve our consumers better is based on a strong and trustworthy data-driven approach.
Looking back on the journey
From humble beginnings in Denmark to global success stories. VERO MODA is the BESTSELLER Group’s first fashion label that, since its foundation in 1987, has grown into one of the leading brands in the high-volume market.
We started with an unwavering idea to make clothes that would transform everyday-wear from ordinary to modern, elevated essentials. And so, we did. With a shared mission and a clear brand image, we continue to follow that path today — yet, always evolving and finding new ways with adaption and newness in mind.
Today, we look back — to move forward. By combining expertise with knowledge, our journey has led us to new ways of thinking and working. With the belief that fashion is for all — and not limited to the few.
about us
We are into the endless possibilities of fashion, focusing on a modern wardrobe and the ease of everyday styling.
Influenced by our customers
From humble beginnings in Denmark to global success stories. VERO MODA is the BESTSELLER Group’s first fashion label that, since its foundation in 1987, has grown into one of the leading brands in the high-volume market.
We started with an unwavering idea to make clothes that would transform everyday-wear from ordinary to modern, elevated essentials. And so, we did. With a shared mission and a clear brand image, we continue to follow that path today — yet, always evolving and finding new ways with adaption and newness in mind.
Our commitment to good quality, authenticity and always looking forward are promises that are well engraved into our brand DNA — paving the way for us to transform ideas and visions into reality. Over time, this has given us one of the leading high-street contemporary voices.
The VERO MODA consumer is defined — not by age — but by lifestyle and a confident mindset. A group of individuals with their own preferences and identity. They recognise themselves in each other yet remain true to their own unique ways of expression.
Their choice of wardrobe is a way of self-expression, and through that, they uplift and encourage others.
We understand the shift in consumer needs — the next generation. They know themselves and demand better and more. Our ability to serve our consumers better is based on a strong and trustworthy data-driven approach.
The VERO MODA consumer is defined — not by age — but by lifestyle and a confident mindset. A group of individuals with their own preferences and identity. They recognise themselves in each other yet remain true to their own unique ways of expression.
Their choice of wardrobe is a way of self-expression, and through that, they uplift and encourage others.
We understand the shift in consumer needs — the next generation. They know themselves and demand better and more. Our ability to serve our consumers better is based on a strong and trustworthy data-driven approach.
A new perspective
Our commitment to good quality, authenticity and always looking forward are promises that are well engraved into our brand DNA — paving the way for us to transform ideas and visions into reality. Over time, this has given us one of the leading high-street contemporary voices.